Beyond CIIE
Strategic Support for Major Food Exhibitions in China
While the CIIE is a global milestone, China’s vast food market is also driven by several professional, industry-specific trade fairs. For international brands, these exhibitions are the frontline for distributor matchmaking and consumer insights.
Sinoloben provides end-to-end execution for all major food-themed exhibitions in China, ensuring your samples, booth, and compliance are managed with professional precision.
Key Food Exhibitions We Support
SIAL China
As one of the world’s largest food and beverage shows, SIAL China is the premier platform for global producers to meet Chinese wholesalers and retailers.
Our Focus: Rapid sample clearance and professional on-site commercial support.
Anuga Select China
Powered by Anuga Cologne, this fair is a strategic hub for the South China market (Greater Bay Area).
Our Focus: High-end meat, dairy, and fine food category compliance and booth management.
China Food & Drinks Fair
Known as the “Barometer” of China’s food industry, this is the oldest and largest trade fair for the wine and spirits sector.
Our Focus: Navigating the complex logistics and high-volume networking of mainland China’s inland hubs.
FHC Shanghai Global Food Show
A leading show for the catering, hospitality, and retail industries, attracting top-tier buyers from China’s Horeca sector.
Our Focus: Connecting global brands with high-end food service distributors.
Our Specialized Exhibition Services
Temporary Import Execution
We manage the complex “Temporary Import” customs clearance for your display samples (non-trade), ensuring they arrive at the booth on time and intact.
Booth & Logistics Management
From booth sharing to professional stand design and local logistics, we handle the physical presence so you can focus on the business.
Compliance & Labeling for Samples
We ensure your display samples meet Chinese safety standards and labeling requirements for exhibition use.
On-site Professional Representation
Our multicultural team provides linguistic and commercial support to bridge the gap between your brand and Chinese buyers.
Why Partner with Sinoloben for Your Next Expo?
Leveraging our parent company’s 30 years of operational experience and our AEO-certified team in Shanghai, we eliminate the logistical headaches of Chinese trade fairs. We don’t just set up a booth; we ensure your brand enters the exhibition hall with full regulatory confidence.
